Boost.ai: demand generation with HubSpot and LinkedIn
As Growth Manager at Boost.ai, ran a 5 MNOK growth budget across HubSpot email automation and LinkedIn lead generation, with more than 50 A/B tests: 30% more qualified leads, 20% lower acquisition cost and more than 40 hours of manual work removed every month.
My contribution
Owned the growth strategy, execution and budget: built the HubSpot sequences, ran the LinkedIn campaigns, automated the marketing and CRM workflows, and designed and analysed more than 50 A/B tests.
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Situation
Boost.ai builds conversational AI and virtual agents for enterprises. Its growth depended on a steady flow of qualified enterprise leads for the sales team, at a cost the business could sustain.
Task
Grow qualified leads and lower the cost of acquiring them, with an annual budget of more than 5 MNOK.
Action
Architecture
LinkedIn to find, HubSpot to nurture. Targeted LinkedIn campaigns brought new leads in, and HubSpot sequences took them from a lead magnet to a sales-qualified lead.
Implementation
- HubSpot email automation: sequences from lead generation magnets to sales-qualified leads.
- LinkedIn lead generation: targeted ad campaigns in different formats.
- Marketing and CRM workflows automated with API integrations and third-party tools.
- More than 50 A/B tests across ads, emails and pages.
Verification
- Every campaign and sequence was tested and measured on qualified leads and acquisition cost.
Result
- +30% qualified leads.
- -20% customer acquisition cost.
- +15% brand share.
- More than 40 hours a month of manual work removed by automation.
- Two winning tests: conversational ads beat standard LinkedIn ads by 30%, and longer email sequences beat shorter ones by 20%.
Skills evidenced
- B2B demand generation for an enterprise AI company.
- Marketing automation in HubSpot.
- Paid social on LinkedIn, tested by format.
- Budget ownership with acquisition cost as the measure.
Portable lessons
- Test the format, not only the message. Conversational ads beat standard ads by 30%.
- Longer can win in B2B. Enterprise buyers needed more touches before they were ready for sales.
Want to discuss the decisions behind it?
Over fifteen years of consulting and growth, and hands-on AI delivery from discovery to daily operations. I can share my CV and talk through how I connect business outcomes with systems that run.
Available for a chat. In person in Stavanger, or remotely worldwide.