# Francisco Acasuso

> Francisco Acasuso is an AI strategist and builder in Stavanger, Norway. AI strategy and architecture, product leadership and commercial growth: over fifteen years of consulting and growth, and AI products built and run in production.

Francisco Acasuso (Fran) is based in Stavanger, Norway, and works in person there or remotely worldwide. He is co-founder and CEO of Stratas (stratas.no), an AI-native revenue growth agency. He speaks Spanish (native), English (C2) and Norwegian (B1), and has lived and worked in Spain, the United Kingdom, the United States, China and Norway.

## Where he adds value
- AI strategy & architecture: From the leadership conversation to systems that run in production. I shape the AI strategy and roadmap, design the architecture, and build the agents, pipelines and integrations myself, with the cost and quality controls that keep them running.
- Product leadership: Products taken from problem to scale: discovery, tests of desirability, feasibility and viability, roadmap and delivery. I ran the product operating model at PwC and in the Slingshot accelerator, and I am product owner at Stratas for products such as Market Intel, from the first problem interview to production.
- Commercial & growth: Revenue growth for scale-ups and established companies: go-to-market, pricing, funnels and experiments, marketing automation and B2B sales. Chief Growth Officer on site at W3Schools, growth lead across seven Slingshot cohorts, and commercial owner as CEO of Stratas.

## Career
- The Economist, conversion, UX and digital optimisation (2014 – 2018)
- Conversion.com, conversion, UX and digital optimisation (2014 – 2018)
- Betway, conversion, UX and digital optimisation (2014 – 2018)
- ING, conversion, UX and digital optimisation (2014 – 2018)
- iVisa, Business Optimisation Manager (2018 – 2020)
- Boost.ai, Growth Manager (2020 – 2021)
- PwC Norway, Senior Manager, Innovation & Growth (2021 – 2025)
- Stratas, Co-founder and CEO (2025 – today)

## Selected work
- [Finding business opportunities at the right time, ahead of competitors](https://franciscoacasuso.com/work/06-nightly-market-intel-pipeline): By the time a buying moment is common knowledge, competitors are already in the conversation. For an offshore preservation services provider, those moments were scattered across operator releases, regulator filings, class-society bulletins and trade press. Contribution: Everything, from the first client conversation to the Monday send: scoping with the client, a pipeline over more than 50 sources, the deterministic scoring model, corroboration and a pre-send AI review, cost caps, dashboard and report, then the platform behind every custom client version and the public demo. Outcome: Delivered every Monday morning in production in 2026, from more than 50 monitored sources, with a weighted scoring model the client adopted. Custom versions now run for other clients.
- [One console for a fleet of AI products](https://franciscoacasuso.com/work/01-agent-fleet-dashboard): A growing set of AI products, agents and client deployments ran across separate hosts, model providers and repositories, with no single view of status, cost or work in progress. Contribution: Operating needs, product catalogue, cost attribution through Langfuse, the finance panel with banking and bookkeeping, the dev panel connected to Claude Code, deployment and daily refinement. Outcome: Runs Stratas operations daily: every product, deployment and cost in one view, with development work claimed and started from the dashboard.
- [From supplier documents to versioned quotes](https://franciscoacasuso.com/work/02-nordic-manufacturing-quoting): An estimator was manually transferring supplier rates from PDFs and spreadsheets, with every quote exposed to stale pricing. Contribution: Client discovery, product scope, workflow design, architecture, implementation, parallel testing, launch and iteration. Outcome: Tender cycle cut from about 20 hours to about two, validated in parallel testing. Auth-gated production release in under four weeks.
- [A second business beyond ad revenue](https://franciscoacasuso.com/work/15-w3schools-growth): W3Schools, the world’s largest web developer resource with more than 60 million visitors a month, depended entirely on advertising revenue. Growth was steady but slow. Contribution: Twelve months on site as Chief Growth Officer for PwC: the analytics and personas, the dual innovation strategy and spin-out case, the data-driven funnel with multi-routing, and the revenue-measured growth sprints. Outcome: W3Networks spun out with its own CEO. Its product Spaces passed 300,000 freemium users within a year, one product grew revenue by more than 50% within two sprints, and the new funnel showed 3x revenue potential.

## Case studies
- [Live operator console for an AI agent fleet](https://franciscoacasuso.com/work/01-agent-fleet-dashboard): Built the internal cockpit that keeps a fleet of 13 AI products honest about what they're spending, who they're serving, and where they're breaking – used daily by the operators of a two-person company.
- [LLM-driven quoting for a Nordic manufacturing client](https://franciscoacasuso.com/work/02-nordic-manufacturing-quoting): Turned a fabrication client's manual PDF-and-Excel supplier-rate review into a Claude-driven extractor with confidence-stamped rate cards and version-controlled quotes – production in under four weeks.
- [AI copywriting copilot with confidentiality gates](https://franciscoacasuso.com/work/03-ai-copilot-with-confidentiality): Built the LinkedIn content copilot that ships weekly drafts from user work – with a two-sided confidentiality gate that stops client pipeline data from ever entering the prompt, not just from leaving it.
- [B2C travel platform for solo female travellers](https://franciscoacasuso.com/work/04-b2c-travel-platform): Shipped a bookable travel brand – flagship trip, live map, real host, transparent pricing – for a concept-stage company where craft is the only social proof the site can honestly claim yet. (Stratas team project)
- [Multi-tenant lead intelligence with restricted-role DB access](https://franciscoacasuso.com/work/05-multitenant-lead-intelligence): Built the internal sales workbench for a growing Nordic consultancy – deterministic ICP scoring, restricted-role Postgres access in a shared Supabase project, GDPR-defensible exports, and a mobile-first "Today" view I actually use standing up.
- [Weekly market intelligence for an offshore preservation client](https://franciscoacasuso.com/work/06-nightly-market-intel-pipeline): Business opportunities found at the right time, ahead of competitors: a weekly market-intelligence service for an offshore preservation services provider: more than 50 monitored sources, AI that reads Norwegian and English sources, a deterministic score that ranks every opportunity, and checks that keep anything unsupported out of the report.
- [Live 3D editorial visualisation of an entire industrial sector](https://franciscoacasuso.com/work/07-live-3d-editorial-visualisation): Built a real-time 3D visualisation of every flagship producing asset on the Norwegian Continental Shelf – 15 wireframe platforms at true lat/lon, streaming per-second yield in three currencies from live FX + Brent, with a deterministic fallback so the piece is never dishonest even when its upstreams are. (Stratas team project)
- [Shared build backlog for humans and Claude Code sessions](https://franciscoacasuso.com/work/08-fleet-backlog-mcp): Collapsed four writers – the operators and each operator's Claude Code sessions – onto one Postgres-backed backlog with atomic claims, provenance per write, and three equivalent surfaces (dashboard, CLI, remote MCP server), so a card can go from "we should build this" to "an agent is on it" with one clipboard paste.
- [Live-pivoting a prototype into a multi-tenant SaaS](https://franciscoacasuso.com/work/09-ghostpost-multitenant-pivot): Took a single-user LinkedIn generator and pivoted it in-repo – openly, phase by phase – into a multi-tenant blog-first content service with database-enforced tenant isolation, atomic Stripe-driven quota, and an inline Vercel pipeline, now live at `ghostpost.fun`.
- [Offline-first mobile inspection app for Nordic real-estate consultants](https://franciscoacasuso.com/work/10-knokko-offline-mobile): Built a React Native inspection app that works on-site with no signal, generates law-conformant PDF reports server-side, enforces multi-tenant data isolation at the database boundary, and sells its subscription outside the app – security-first and 30%-tax-free before the first paying customer. (Stratas team project)
- [One portal for clients, agents and content](https://franciscoacasuso.com/work/11-client-portal): Built the Stratas portal: one admin workspace for customers, users, the CRM, AI agents, fleet usage, analytics, a bilingual blog, AI Opportunity Reports and brand assets, and the place clients sign in to reach the agents they subscribe to.
- [AI opportunity workshops and automated reports](https://franciscoacasuso.com/work/12-ai-opportunity-reports): Designed the AI opportunity workshop and automated the report that comes out of it: bottlenecks mapped with the leadership team, use cases prioritised by return and feasibility, ROI cases and a roadmap, published per client and linked to working prototypes.
- [Hooks, not instructions: the engineering system behind the products](https://franciscoacasuso.com/work/13-agentic-engineering-harness): Built the harness every Stratas product is developed with: a Claude Code plugin whose hooks enforce the rules in any repository, a read-only reviewer agent, a product template that applies every lesson from past incidents by default, and a multi-agent product pipeline.
- [A second brain with an AI executive team](https://franciscoacasuso.com/work/14-stratas-brain): Built Stratas Brain: the company's knowledge in one git-backed Obsidian vault, with scheduled agent loops that write a sales pack every weekday, a growth brief and a Monday board memo, delivered by email and Telegram.
- [Chief Growth Officer at W3Schools: a second business beyond ad revenue](https://franciscoacasuso.com/work/15-w3schools-growth): Twelve months as on-site Chief Growth Officer at W3Schools for PwC: from billions of analytics data points to a dual innovation strategy, a spun-out venture with its own CEO, and a product that passed 300,000 users in its first year.
- [Really!: from manual campaigns to an automated sales funnel](https://franciscoacasuso.com/work/16-really-marketing-automation): As growth lead in PwC's Slingshot scale-up accelerator, mapped Really!'s funnel and designed automated marketing flows for cold, warm and hot leads: 30% more sales-qualified leads and 2,000 hours a year saved.

## Products and demos
- Market intelligence (Sample demo): https://demo.stratas.no/v#lChzqDADpWj0KZjwqdoylzBAh8SROG51. Finds business opportunities at the right time, ahead of competitors. AI agents scan each client’s sources every day for custom market signals. Sample workspace; custom versions run for clients.
- Agent fleet (Live platform): https://stratagentic.space. Every product, agent and deployment in one console, with cost attribution, finance and the development backlog. Sign-in required.
- Quote estimator engine (Whitelabel demo): https://estimator.demo.stratas.no/. Traceable estimates with explicit inputs and missing-rate flags.
- Client portal (Live platform): https://stratas.no/portal/login. Clients, users, agents, fleet usage, reports and content in one workspace. Sign-in required.
- Saga (Live product): https://saga.stratas.no. LinkedIn posts in your voice: a week of drafts from your own work, reviewed and scheduled by you.
- Prospector (Live platform): https://prospector.stratas.no. Prospects ranked by ICP score, with the evidence behind every criterion and the next action. Sign-in required.
- Ghostpost (Live product): https://ghostpost.fun. CMS-ready blog drafts for client companies, with a LinkedIn companion post drafted from each blog.
- Snakk (Personal product). One short Norwegian session a day: review cards, then a voice conversation with characters who remember you.
- AI Opportunity Reports (Client deliverable). Reports generated from leadership workshops: the bottlenecks, the opportunities and what to build first.
- Stratas Brain (Internal system). The company’s knowledge in one vault, with scheduled agent loops that write a daily sales pack, a growth brief and a weekly board memo.
- kretsen (Demo): https://kretsen.vercel.app/demo. A referral network for service companies, with an open ledger for every introduced client. Invented data.
- LLM capability matrix (Live tool): https://stratas.no/llm-capability-matrix. An interactive capability matrix comparing language models by use case, price and capability.
- Stratas website (Live site): https://stratas.no. The bilingual Stratas site: positioning, services and tools such as the LLM capability matrix, with the client portal behind it.
- Field inspection (Demo): https://demo.stratas.no/knokko/. Inspection schedules, progress and reports. Click Sign in on the demo entry screen to explore.
- Operational intelligence (Whitelabel demo): https://operations.demo.stratas.no/. Production, orders, shipments and exceptions on illustrative data. Click Logg inn to explore.
- MIDAS (Production site): https://www.midasncs.no/. A live 3D view of production and value on the Norwegian Continental Shelf.
- Stratas FLUX (Live tool): https://flux.stratagentic.space/. Visual flow mapping for product journeys, systems and workshops.

## Project briefs
- [Agent Fleet Dashboard](https://franciscoacasuso.com/work/agent-fleet-dashboard)
- [Agent workspaces monorepo](https://franciscoacasuso.com/work/agent-workspaces)
- [AI opportunity prototypes – offshore services supplier](https://franciscoacasuso.com/work/ai-opportunity-prototypes)
- [AI Opportunity Reports – workshop to report](https://franciscoacasuso.com/work/ai-opportunity-reports)
- [Blogpost – LinkedIn content autopilot](https://franciscoacasuso.com/work/blogpost) (Stratas team project)
- [BOM matcher – industrial manufacturer](https://franciscoacasuso.com/work/bom-matcher)
- [Client harness – Claude Code plugin](https://franciscoacasuso.com/work/client-harness)
- [Client portal and admin – Stratas](https://franciscoacasuso.com/work/client-portal)
- [Demo Hub – multi-client showcase platform](https://franciscoacasuso.com/work/demo-hub)
- [Quoting engine for a Nordic manufacturing client](https://franciscoacasuso.com/work/fabrication-quoting)
- [Faraway – B2C travel platform](https://franciscoacasuso.com/work/faraway) (Stratas team project)
- [Ghostpost – multi-tenant blog-first content service](https://franciscoacasuso.com/work/ghostpost)
- [Harness – internal agent orchestration platform](https://franciscoacasuso.com/work/harness)
- [Knokko – property inspection app for Nordic real-estate consultants](https://franciscoacasuso.com/work/knokko) (Stratas team project)
- [kretsen – trusted referral network](https://franciscoacasuso.com/work/kretsen)
- [LLM capability matrix](https://franciscoacasuso.com/work/llm-capability-matrix)
- [Market intel – industrial client](https://franciscoacasuso.com/work/market-intel-industrial)
- [Market intel – offshore wind and subsea](https://franciscoacasuso.com/work/market-intel-offshore-wind)
- [Market Intel – multi-client platform](https://franciscoacasuso.com/work/market-intel-platform)
- [Market intel – offshore-preservation precursor](https://franciscoacasuso.com/work/market-intel-precursor)
- [Market Intel – Sørvind sample workspace](https://franciscoacasuso.com/work/market-intel-sample-demo)
- [Midas – 3D live visualisation of the Norwegian Continental Shelf](https://franciscoacasuso.com/work/midas) (Stratas team project)
- [Operational intelligence](https://franciscoacasuso.com/work/operational-intelligence) (Stratas team project)
- [Outreach Intelligence – white-labelled sales intelligence](https://franciscoacasuso.com/work/outreach-intelligence)
- [Preservation – weekly market-intelligence service](https://franciscoacasuso.com/work/preservation)
- [Product Factory – multi-agent product pipeline](https://franciscoacasuso.com/work/product-factory)
- [Product template – defaults from every incident](https://franciscoacasuso.com/work/product-template)
- [Promptodactyl – prompt engineering tool](https://franciscoacasuso.com/work/promptodactyl) (Stratas team project)
- [Prospector – internal lead intelligence](https://franciscoacasuso.com/work/prospector)
- [ReCrew – tech recruitment CRM](https://franciscoacasuso.com/work/recrew)
- [Relocation Market Intel](https://franciscoacasuso.com/work/relocation-market-intel)
- [Saga – LinkedIn content copilot](https://franciscoacasuso.com/work/saga)
- [Snakk – daily Norwegian practice](https://franciscoacasuso.com/work/snakk)
- [Stratas Brain – second brain and AI executive team](https://franciscoacasuso.com/work/stratas-brain)
- [Stratas Flux – UX / flow diagramming](https://franciscoacasuso.com/work/stratas-flux) (Stratas team project)
- [Stratas – company website](https://franciscoacasuso.com/work/stratas-website)

## Notes
- [AI agents at scale – a fleet, not a product](https://franciscoacasuso.com/about/ai-agents-at-scale)
- [LLM cost instrumentation as a first-class product feature](https://franciscoacasuso.com/about/llm-cost-instrumentation)
- [The harness matters more than the model](https://franciscoacasuso.com/about/model-harnesses)
- [Nordic industrial B2B – the buyer knowledge, not just the code](https://franciscoacasuso.com/about/nordic-industrial-b2b)
- [Shipping velocity – the demo-hub pattern](https://franciscoacasuso.com/about/shipping-velocity)

## Pages
- [About](https://franciscoacasuso.com/about): background, delivery approach, interests and notes
- [Skills](https://franciscoacasuso.com/skills): skills matrix with evidence
- [CV](https://franciscoacasuso.com/cv): request the CV

## Contact
- Email: franciscoacasuso@gmail.com
- Book a chat: https://calendar.app.google/2nwEZ8QWxvYz1BEdA
- LinkedIn: https://www.linkedin.com/in/franciscoacasuso
- GitHub: https://github.com/franacasuso